Singapore-based digital health startup Ordinary Folk gets $5M in pre-Series A funding



Singaporean digital health startup Ordinary Folk has bagged $5 million in pre-Series A funding from Monk’s Hill Ventures.

Founded two years ago, Ordinary Folk runs two telehealth platforms: Noah, an online healthcare service dedicated to men, and Zoey, which focuses on women’s sexual wellness, fertility, mental health and wellbeing.


According to a media release, Ordinary Folk will use its fresh funds to expand its business across Asia, starting in Singapore and Hong Kong. It also plans to hire more talent for its engineering, product, and design teams. 

It is also eyeing more B2B partnerships to offer Noah and Zoey telehealth services to corporate employees.


“Millions of people across Asia find it difficult to access proper treatment and care for health conditions that have tremendous taboo attached,” Peng T. Ong, co-founder and managing partner at Monk’s Hill Ventures, noted.

Ordinary Folk made it a mission to use technology to “simplify patient experience”. With around 60% of the total health expenditure in Southeast Asia being out-of-pocket, founder Sean Low said there is a need for a “frictionless experience from discovery to delivery”.


Early this month, telecommunications firm China Mobile officially launched its mobile health app in Hong Kong. Developed with health tech company Heals Healthcare, the Dr. HK app offers both online and offline services, including access to electronic health records, online outpatient clinic appointments, video consultations, and medicine delivery.

Asia’s digital health market is projected to grow to around $100 billion by 2025 from $37 billion in 2020, driven by the expanding consumer-centric digital health ecosystem in the region, according to a report by McKinsey & Co.

━ more like this

23andMe posts $217M net loss during ‘transitional’ fiscal year

23andMe reported a $217 million net loss during its fiscal year 2022, which ended March 31, compared with $184 million during the prior year.  The...

Study: VR therapeutic reduces pain intensity long term, compared with sham app

A virtual reality therapeutic program reduces pain intensity up to six months later, compared with a sham app, according to a study published in...

Roundup: Telehealth platform for endometriosis launched in Malaysia, India upgrades health ID app, and more briefs

Bayer launches telehealth platform for endometriosis in Malaysia Pharmaceutical firm Bayer has partnered with digital health company DoctorOnCall and the Endometriosis Association of Malaysia (MyEndosis)...

Clinical trial tech company uMotif scores $22.5M to continue international expansion

Patient data capture and clinical trial tech company uMotif announced Wednesday it had secured $25.5 million from a fund managed by Athyrium Capital Management. The...

Transcarent hires chief marketing officer from Fitbit and more digital health hires

Transcarent, a healthcare platform focused on self-insured employers, has appointed Tim Rosa as chief marketing officer. Rosa comes to Transcarent from health-tracking wearable maker Fitbit,...


Please enter your comment!
Please enter your name here